Visual Language


WEEK 3


Business Card



3 Expressive Words


TED Talk Reflection

As a jewelry designer working on my logo, Martina Flor's TED Talk on the "Secret Language of Letter Design" was incredibly insightful. I designed my logo around a type of stonesetting, symbolized by the letter "V," which cleverly forms part of both "W" and "X." Flor’s explanation of how letters can communicate emotions through their form mirrors my approach. My design incorporates the "V" both functionally and aesthetically, symbolizing precision and craftsmanship in jewelry. Her talk reinforced my desire to create a logo that speaks visually and aligns with my professional path.
©Zhongao XuanWILL’S DESIGN LOGXUAN 2024